• Davess Verdugo

Spotlight: The New and Improved Charged

Last year was stressful for many students trying to balance school, COVID-19, and extracurricular activities. This year is looking to be much more normal. One thing that will not be returning to normal is the campus coffee shop, Charged Food and Brew. Charged opened last year with a name change from Java City and new coffee products. This year, Charged offers many more products beyond just traditional coffee shop drinks.

“The products that I'm most excited about on the menu are the bopper ice cream sandwiches, cold brew coffee, and protein shakes. However, also new this year we are serving wraps, a variety of novelty ice cream treats, cheese balls, tater tots, and mini-cakes,” says the newly appointed head of Charged, Erin McElroy.

McElroy is no stranger to the Cliff, as she was a marketing specialist for the university last year. She also mentioned several other ties to the university.

“I'm a Sioux City native. I went to the University of Northern Iowa. Between my mom and dad's side I probably have about 30 relatives that have graduated from Briar Cliff."

A big change being made at Charged this year is the payment system.

“If you've ordered or walked by charged this semester you might have noticed a brand new Point of Sale system. The exciting new system will allow our student customers the ability to pay with Flex Dollars, PayPal, Venmo, and credit cards. As well as allow our student workers to be cross-trained and scheduled to work at every retail operation on Briar Cliff University's campus.”

Building off last year’s successful partnership with Stone Brú, a local coffee shop that was voted best coffee in Sioux City, Charged is set to have it’s best year yet.

“Stone Bru is a local coffee distributor that helps supply us with product, machines, and training. This is our second year working with them as a coffee supplier and we are so grateful for their partnership,” McElroy says.

With so many new products including everything from ice cream to peanut butter and jelly and mango smoothies, readers may be wondering what they should order. Students have chosen the Charged Latte as their fan favorite drink at Charged.

“I think the most popular drink is a Charged latte. I like to think it's a testimony to our school pride, but I also suspect people just really like caramel and chocolate.” McElroy says. “It’s my favorite drink for people to order.”

Lots of people don’t enjoy the taste of coffee, but they can still enjoy making it. Working at Charged is an energetic, fast paced job where workers interact with many people and serve over 250 to 300 orders on the average day.

“This year Briar Cliff University has implemented a new student job portal called handshake. All my open positions for Charged, the Roth Cliff Shop, and Events Crew are posted there,” McElroy says.

Charged Food & Brew is a great place to hang out with friends, grab a bite to eat, as well as to work at. Students interested in working on campus are encouraged to go to the Handshake app and enter Briar Cliff University as the school. Charged is open Monday-Thursday from 7:30 AM to 2:30 PM and 5:00 PM to 8:00 PM, Friday from 7:30 AM to 2:30 PM, and weekends from 5:00 PM to 8:00 PM.

“I want to thank our customers for their grace with inventory or staff shortages as we have started up the school year. We are almost fully staffed for the semester and couldn't be more grateful for the opportunity to supply caffeine and snacks to our caring campus community.”

Photo Credit: Davess Verdugo / Cliff News Students line up at Charged Food and Brew located in the Heelan Hall Atrium in between classes. What would be considered a busy day at Charged Food and Brew last year, is now a normal day to day occurrence.

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